AMAL CSR takes its name from the Arabic word for “hope,” which embodies the core purpose behind the company’s creation: to overcome challenges and inspire new hope for better outcomes in the areas we focus on.

AMAL began with the vision of a young girl named Amal, who believed that the world needs collective effort to address its challenges. This vision shaped the initiative’s focus on sustainability, encompassing the well-being of animals, people, and the environment.

At its heart, AMAL thrives on collaboration—connecting companies with resources and communities with manpower to drive meaningful change. The mission is simple yet profound: everyone has a responsibility to act with kindness and do good across all aspects of life, fostering a lasting, positive impact on the planet for future generations.